New logo, new website!
Having seen spectacular growth since it was founded in early 2016, it was high time for Medipartner to rethink its corporate identity. “Like any start-up, we were obsessed with developing the business,” says Sophie Mestré, CEO and Co-founder of Medipartner. “We had a logo, a baseline and a website, but it was all really basic.”
Switching up a gear
“I’d felt for a long time that our ‘hard’ corporate identity just didn’t gel with the way we always try to connect with clients, applicants and employees,” recalls Sophie. “And then in November last year, when we received 75% funding from We Are Jane, the investment fund of Conny Vandendriessche and colleagues, I knew that we had to switch up a gear and take a more professional approach to our corporate identity.”