Vitamin D capsules launch
For one of our clients, a manufacturer of dietary supplements, we were allowed to actively promote Vitamin D capsules to GPs. This mission had to accelerate the product’s launch and placement in the market.
Given that additional support was needed at GP level, Medipartner was called in. A team of 9 Sales Representatives was placed on the project to actively promote the product at position 4. A 6-month pilot project with face-to-face approach and digital support was chosen by our client.
After a stabilization period, the active promotion resulted in sales of the vitamin D capsules increasing by +63% compared to the reference period 6 months earlier. The collaboration was extended after the pilot project ended.