Promotion of well-known remedy against vaginal yeast infections
For a well-known remedy against vaginal yeast infections within the OTC segment about which there was no longer an active recommendation among GPs, our client asked for a syndicated team of 9 Medical Representatives to regain awareness – in position three – about this product.
A 1-year pilot project was proposed by Medipartner combining face-to-face visits with digital support. As a result, after a period of stabilization, sales were boosted with increases of +30% (YTD Dec ’21) and +29% (YTD Dec ’22). As a result, our client gained market share against a direct competitor.