Medipartner proudly announces its partnership with GERS Data Benelux

Medipartner, a leading specialist in pharmaceutical promotion, distribution, and recruitment, is proud to announce its collaboration with GERS Data Benelux, a subsidiary of CIBH and Cegedim. This partnership supports the launch of a revolutionary data analysis tool designed to assess the performance of pharmacies and pharmaceutical companies.

GERS Data Benelux is a well-established name in data and analytics for the healthcare market in the Benelux region. With in-depth knowledge of the pharmacy sector and robust analytical capabilities, GERS Data provides valuable insights that enable market players to make strategic and operational decisions. The new tool from GERS Data integrates the evolution of key indicators—such as distribution, market shares, pricing, and margins—with innovative analysis methodologies like category analysis, cohort tracking, and competitive analysis. This empowers users to translate complex challenges into concrete and actionable solutions.

Medipartner deploys its experienced teams to visit pharmacies across Belgium to introduce this tool and explain its benefits. With a team of 18 representatives and the ambition to reach over 3,000 pharmacies, Medipartner plays a vital role in driving the adoption of this innovative solution within the pharmaceutical sector.

“This partnership with GERS Data Benelux strengthens our position as the partner of choice for pharmaceutical companies looking to grow their brand,” says Sophie Mestré, CEO of Medipartner. “By combining GERS Data’s powerful insights with our proven expertise in pharmaceutical promotion, we offer pharmacies and pharmaceutical companies the opportunity to optimize their performance.”

The benefits of the new GERS Data Benelux tool are clear:

  • Effective sales data analysis
  • Benchmarking against market trends
  • Support for making informed decisions to improve performance

With this launch, GERS Data Benelux positions itself as an essential player in the healthcare ecosystem, aiming to foster quality discussions and collaboration with clients. Over 41 laboratories already rely on GERS Data’s expertise. “New players join us daily, and we are excited to support this growth through our partnership with Medipartner,” says Damien Thysebaert, Managing Director of CIBH and GERS Data Benelux.